DRAG

About US

We are an environmental storytelling platform of immersive experiences designed to inform, inspire and activate our community to positively impact our planet.

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HOW WE DO IT

We create large scale multi-sensory journeys through underwater worlds, fantasy lands, and inspirational art installations designed to reimagine the way we address the most pressing environmental issues of our time. Each exhibition is brought to life through immersive technology, animated by  augmented reality, virtual reality, projection mapping, and interactive environments where visitors will learn how their small lifestyle changes will impact the future of our planet.

Leadership

Valentino Vettori

Experiential artist dedicated to re-imagining the way people interact and engage with the environments that surround them. With over 20 years of experience working with leading fashion institutions, Vettori designed interactive retail experiences and innovative spatial relationships between consumers and brand environments. Driven by a growing awareness of the ecological challenges we face and a more profound desire to inspire emotional experiences, the vision for Arcadia Earth was born in 2017 out of a promise Vettori made to Paul Hawken that he would channel his craft to inspire positive environmental changes

Cristiano Quieti

Seasoned executive with expertise in brand building with proven record retail development, marketing and product offer in the fashion industry both domestically and international. Senior management rolls including SVP, Head of Men’s Coach (2016-2019), Executive Committee Kate Space (2016-2019), President and CEO John Varvatos (2013-2015), and various roles including President & CEO Diesel USA (1996-2012). 

Bryon Verona

Experienced investment manager and analyst across the capital structure, most recently focused on growth equity in the Sustainable segment. Relevant investment experience includes Founder and PM of Vanadium Capital Management (2006-2016), PM at Xerion Capital Partners from 2005-2006, PM & Analyst at Greenwich Capital Partners (2001-2005), and Analyst at JP Morgan Chase (1999-2001). MBA with a concentration in Finance from Columbia Business School and BS from The Wharton School of the University of PA

Nour Seikaly

Founder of Grey House, a consultancy specialized in building brands through strategic positioning and targeted exposure. Formerly holding positions at PR Consulting and Karla Otto, she has extensive expertise in growing consumer brands and has forged large scale partnerships with cultural resonance both domestically and internationally. Collaborating with visionary founders, values-driven storytelling is at the core of her approach to growing sustainable and lasting brands.

Natasha Berg

Natasha Berg is a Brand Strategy & Business Development consultant, specializing in sustainable and environmentally-inclined brands and non-profits. Her private consultancy has spearheaded product launches, collaborations, and communications between partners and household names including Leonardo DiCaprio, Kanye West, Madonna, and Drake, leading philanthropic organizations including The United Nations, UNICEF,  and Oceana, and internationally renowned companies.  Natasha is a Founding Board Member of Oceanic Global and sits on the Board of Unicef Next Gen.

LOCATIONS

New York
718 Broadway
Las Vegas
Opening Fall 2021
Onehotel, Miami
2018/2019
Temporary Exhibit
Terra x Ithra, Saudi Arabia
May – September 2021
Temporary Exhibit
Hired by the most prestigious companies
Augmented Reality App

Designed as an educational tool to innovate the medium through which we engage students and unite them in action around environmental issues.

Launching Late 2021 in partnership with Verizon CSR

Join the mission & partner with us develop educational projects in AR and VR

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